Competition within the Young Enterprise initiative can be intense. Learning how to identify opportunities in the market, research their target customers, evolve ideas from first sparks to fully-fledged concepts and then consider the methods and costs of production, distribution and marketing is just one side of the equation.
The team entering the Young Enterprise competition will also need to learn how to write a winning competition entry submission, create an eye-catching trade stand, present their products to an audience with flair and impress judges in a business interview. All of which will teach them innumerable lessons, build character, foster deep friendships and make their forthcoming university applications all the more impressive.
If this seems daunting, remember students will have a wealth of previous experience to draw on, and will be able to study past entries to examine where things went right and understand what pitfalls to avoid.